After third revision ...
Me: You still haven't quite cracked ending off this paragraph, you need to bring it back to the brand.
JCW: Can't I just leave it out?
Sigh.
24 May 2011
JCW: Is chit-chat two words or one?
Me: It's hyphenated.
JCW: Are you sure? I think it's one word.
Me: Look it up.
Looks it up in Oxford.
JCW: It's hyphenated.
Sigh.
Me: It's hyphenated.
JCW: Are you sure? I think it's one word.
Me: Look it up.
Looks it up in Oxford.
JCW: It's hyphenated.
Sigh.
19 May 2011
JCW hovers in my doorway.
Me: Can this wait until tomorrow?
JCW: Oh, okay.
JCW vanishes.
Sigh.
Me: Can this wait until tomorrow?
JCW: Oh, okay.
JCW vanishes.
Sigh.
17 May 2011
JCW: Are you busy?
Me: Yes.
JCW: Very busy?
Me: Yes.
JCW: I just wanted to ask you one quick thing.
Sigh.
Me: Yes.
JCW: Very busy?
Me: Yes.
JCW: I just wanted to ask you one quick thing.
Sigh.
16 May 2011
Me: What format is the pamphlet in?
JCW: Um, A3.
Me: A3 for a pamphlet? It says A5 on your brief.
JCW: Oh yes, A5.
Me: But there it says A3.
JCW: Oh yes, it's probably A5 though.
Me: Have you asked client service?
JCW: No.
Sigh.
JCW: Um, A3.
Me: A3 for a pamphlet? It says A5 on your brief.
JCW: Oh yes, A5.
Me: But there it says A3.
JCW: Oh yes, it's probably A5 though.
Me: Have you asked client service?
JCW: No.
Sigh.
10 May 2011
Me: Your payoff-line options don't say anything about the intimacy and sharing you mention in your creative rationale.
JCW: Yeah, I just kinda put those down as suggestions.
Me: Have you reviewed any of this with CD?
JCW: No.
Me: You haven't reviewed?
JCW: Yeah. No. I just thought we'd send these through to show more or less what we're thinking.
Me: This one is someone else's payoff line.
JCW: I was wondering why it was stuck in my head.
Me: When is this going to client?
JCW: Now.
Me: No it's not.
Sigh.
JCW: Yeah, I just kinda put those down as suggestions.
Me: Have you reviewed any of this with CD?
JCW: No.
Me: You haven't reviewed?
JCW: Yeah. No. I just thought we'd send these through to show more or less what we're thinking.
Me: This one is someone else's payoff line.
JCW: I was wondering why it was stuck in my head.
Me: When is this going to client?
JCW: Now.
Me: No it's not.
Sigh.
6 May 2011
Me: There's a full stop missing at the end of that sentence.
JCW: But I see lots of websites that don't use full stops.
Me: I don't care. We punctuate here.
Sigh.
JCW: But I see lots of websites that don't use full stops.
Me: I don't care. We punctuate here.
Sigh.
4 May 2011
Me: I don't think you've cracked the "quirky" part of the copy brief.
JCW: I don't really understand what quirky means.
Me: Have you asked client service?
JCW: Er, I don't really think she'll know.
Me: Have you asked client service?
JCW: Well, she doesn't really ...
Me: You haven't asked her have you?
JCW: No.
Me: Go and ask client service. Now.
Sigh.
JCW: I don't really understand what quirky means.
Me: Have you asked client service?
JCW: Er, I don't really think she'll know.
Me: Have you asked client service?
JCW: Well, she doesn't really ...
Me: You haven't asked her have you?
JCW: No.
Me: Go and ask client service. Now.
Sigh.
18 April 2011
On name generation for men's body wash:
JCW: But what about "A Man for all Seasons"?
Me: Whaaat? And bastardize a classic piece of literature? Absolutely not.
JCW:blank
Me: You *do* know it's a play, right?
JCW: No.
Me: I'm going to pretend you didn't say that.
JCW (pleading): But I thought it had a really nice feel to it.
Me: No.
Sigh.
JCW: But what about "A Man for all Seasons"?
Me: Whaaat? And bastardize a classic piece of literature? Absolutely not.
JCW:
Me: You *do* know it's a play, right?
JCW: No.
Me: I'm going to pretend you didn't say that.
JCW (pleading): But I thought it had a really nice feel to it.
Me: No.
Sigh.
29 March 2011
Me: You really need to bring those little truths into every tip.
JCW: I thought you were going to say that.
Me: Well, if you thought that, then you should really make the changes before I look at your work.
JCW: I know, sometimes I just hope you'll miss it.
Sigh.
JCW: I thought you were going to say that.
Me: Well, if you thought that, then you should really make the changes before I look at your work.
JCW: I know, sometimes I just hope you'll miss it.
Sigh.
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