Me: Has the work been sent to client yet?
JCW: Yes.
Me: But I didn't sign it off.
JCW: Oh, it doesn't matter, CS said they loved it.
Sigh.
29 July 2011
Me: Is this a review or for sign-off?
JCW: It's not really a review, um ...
Me: Can I look at it in 10 minutes?
JCW: It's due in 2 minutes.
Sigh.
JCW: It's not really a review, um ...
Me: Can I look at it in 10 minutes?
JCW: It's due in 2 minutes.
Sigh.
27 June 2011
JCW (to AD): I can't believe it. Copy has been changed, now of all times!
AD: Who made the changes?
Me: I made the changes. Ensure they're done. This is why I need to review your work before it goes into layout.
Sigh.
AD: Who made the changes?
Me: I made the changes. Ensure they're done. This is why I need to review your work before it goes into layout.
Sigh.
23 June 2011
While reviewing a TV ad edit, at my desk, with headphones on:
Me: motions to hovering JCW to come into office.
JCW: something inaudible ...
Me: I've still got my headphones on.
JCW: Oh!
Sigh.
Me: motions to hovering JCW to come into office.
JCW: something inaudible ...
Me: I've still got my headphones on.
JCW: Oh!
Sigh.
22 June 2011
Me: What happened to the option without the headline, just the visual, as we discussed?
JCW: Um, I don't know.
Sigh.
JCW: Um, I don't know.
Sigh.
13 June 2011
While reviewing a newsletter email template:
Me: It's a bit bland. Can you make it look more appealing?
JAD*: Well, how would I do that?
Me: Isn't that your challenge?
Sigh.
*Junior art director
Me: It's a bit bland. Can you make it look more appealing?
JAD*: Well, how would I do that?
Me: Isn't that your challenge?
Sigh.
*Junior art director
10 June 2011
Me: We always include an "add more" line, please add one.
5 min. later ...
Me: This is the "add more" line from campaign x, please use an original one.
5 min. later ...
Me: Why have you taken the "add more" line out?
JCW: I don't understand the question.
Sigh.
5 min. later ...
Me: This is the "add more" line from campaign x, please use an original one.
5 min. later ...
Me: Why have you taken the "add more" line out?
JCW: I don't understand the question.
Sigh.
9 June 2011
Me: Work cannot go out with a spelling mistake.
JCW: Well, who should check it when you're not here?
Me: We have a team of three proofreaders and six other copywriters in the studio.
JCW: Oh.
Sigh.
JCW: Well, who should check it when you're not here?
Me: We have a team of three proofreaders and six other copywriters in the studio.
JCW: Oh.
Sigh.
8 June 2011
Me: You sent the script out and misspelled the brand name. That's unacceptable.
JCW: It was just in the subject line of the email.
Sigh.
JCW: It was just in the subject line of the email.
Sigh.
7 June 2011 (Part 1)
Me: Have you timed your script?
JCW: Yes. But they just kept wanting me to add stuff.
Me: But it can't be longer than 30 seconds.
JCW: Well, I tried to read faster but I couldn't keep up with myself.
Sigh.
JCW: Yes. But they just kept wanting me to add stuff.
Me: But it can't be longer than 30 seconds.
JCW: Well, I tried to read faster but I couldn't keep up with myself.
Sigh.
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