26 August 2011

Emailed by a JCW this morning:


Huckster (huck·ster)    
Pronunciation:/ˈhəkstər/  
noun

• a person who sells small items, either door-to-door or from a stall or small store.
• a mercenary person eager to make a profit out of anything, typically products of questionable value.
• a publicity agent or advertising copywriter, especially for radio or television.

Every now and then, they surprise and delight me.

Happy sigh.

23 August 2011

While reviewing an in-store live read:

Me: You need to advise them on what to do if they've lost their card or don't have it with them.
JCW: Oh, like if you've lost your card: tough cheese!

Sigh.

15 August 2011

Me: Have you checked your document thoroughly?
JCW: Yes.
Me: Are you sure?
JCW: Yes.
Me (after reading through copy): Is the name of the farm Willow Bridge or Willow Creek?
JCW: Oh. Willow Creek. Willow Bridge is a mall.

Sigh.

Copy. Paste. Three.

Sigh.

Thanks, Andrew S. Source: Failblog

5 August 2011

During first review, circles inconsistencies and explains:

Me: You need to make sure that the way you write the name of this club card is consistent throughout your copy.

During second review:

Me: Circles the inconsistencies, again.
JCW: Leaves to make changes.


2 minutes later:

JCW: (Returns and points at circled word) What does this mean?

Sigh.

4 August 2011

Me: Here you've written that the magazine comes out every month, but here (two lines down) you've written "every second month". Which one is it?
JCW: Every second month.
Me: underlines "every month" for correction.
JCW: Ok, cool, I'll change it to every fortnight.

Sigh.