After writing down a copy suggestion, which includes a client's URL, during a review:
JCW: Um, you just abbreviated the URL, as shorthand, right?
Sigh.
6 July 2011
JCW: Is non-toxic one word or hyphenated when used on its own?
Me: It's hyphenated.
JCW: Are you sure?
Me: Look it up.
2 minutes later ...
Me: And?
JCW: It's hyphenated.
Sigh.
Me: It's hyphenated.
JCW: Are you sure?
Me: Look it up.
2 minutes later ...
Me: And?
JCW: It's hyphenated.
Sigh.
5 July 2011
JCW: I just want to check – should there be a space between the last word and the question mark?
Sigh.
Sigh.
4 July 2011
While checking my own copy in a layout:
Me: There's a word missing here.
JAD: I deleted it.
Me: Why?
JAD: I didn't know what it meant.
Sigh.
Me: There's a word missing here.
JAD: I deleted it.
Me: Why?
JAD: I didn't know what it meant.
Sigh.
Copy. Paste. Two.
In celebration of over 1,000 views in just two months:
"Are you incapable of rational thought?"
Happy sigh.
"Are you incapable of rational thought?"
Happy sigh.
1 July 2011
While reviewing first radio script:
Me: Your copy needs to flow a bit more, it's too staccato.
JCW: Oh, but I thought it was supposed to be hard-sell.
Me: Yes, but that doesn't mean that there shouldn't be a connection between each line. For e.g. ...
JCW: Oh, okay, cool.
30 min later, while reviewing second radio script (same JCW):
Me: Your copy needs to flow a bit more, it's too staccato.
Sigh.
Me: Your copy needs to flow a bit more, it's too staccato.
JCW: Oh, but I thought it was supposed to be hard-sell.
Me: Yes, but that doesn't mean that there shouldn't be a connection between each line. For e.g. ...
JCW: Oh, okay, cool.
30 min later, while reviewing second radio script (same JCW):
Me: Your copy needs to flow a bit more, it's too staccato.
Sigh.
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