While reviewing first radio script:
Me: Your copy needs to flow a bit more, it's too staccato.
JCW: Oh, but I thought it was supposed to be hard-sell.
Me: Yes, but that doesn't mean that there shouldn't be a connection between each line. For e.g. ...
JCW: Oh, okay, cool.
30 min later, while reviewing second radio script (same JCW):
Me: Your copy needs to flow a bit more, it's too staccato.
Sigh.
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