10 May 2011

Me: Your payoff-line options don't say anything about the intimacy and sharing you mention in your creative rationale.
JCW: Yeah, I just kinda put those down as suggestions.
Me: Have you reviewed any of this with CD?
JCW: No.
Me: You haven't reviewed?
JCW: Yeah. No. I just thought we'd send these through to show more or less what we're thinking.
Me: This one is someone else's payoff line.
JCW: I was wondering why it was stuck in my head.
Me:
When is this going to client?
JCW:
Now.
Me:
No it's not.

Sigh.

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